Jorge Frascara

Jorge Frascara is a recognized leader in visual communication design, and his practice now concentrates on information design for the safety and health sectors.

He is a Professor Emeritus at the University of Alberta, co-director of the Health Design Network, Honorary Professor at Emily Carr University, and Fellow of the Society of Graphic Designers of Canada. He was advisor to the ISO (International Standards Organization) and to the Canadian Standards Council on design principles for the comprehension, placement, and size of graphic symbols in large public spaces. From 1992 to 2004 he was a researcher and consultant for the Mission Possible Coalition, a Canadian multi-agency group dedicated to the promotion of traffic safety.

He has published more than 50 articles in leading design journals, and is the author of 12 books. Among them: “Information design as principled action: Making information accessible, relevant, understandable, and usable;” “Designing effective communications: Creating contexts for clarity and meaning;” “Communication design: Principles, methods and practices;” “Design and the social sciences: Making connections;” and “User-centred graphic design: Mass communication and social change.” He now lives in Lucerne, Switzerland, and teaches part time at the Lucerne University of Applied Sciences and Arts.