Emilia-Romagna Regional Agency for the Evaluation of the Efficacy of Healthcare, Bologna, Italy
The Agency needed a campaign to reduce antibiotics abuse. Some problems encountered were: a lack of population’s knowledge about when antibiotics were necessary, omitting doses, interrupting therapy before completion, inadequate intervals between doses, and patient pressuring doctors to prescribe antibiotics.
In response, we created four communication tools: two posters, one tabloid-sized and another double-tabloid; a three panel brochure and another pocket-sized. The main tool was the three panel brochure that facilitated doctor-patient communication.