Design and user testing of a campaign to improve university students’ diets
The eating habits of university students are a serious problem. Entering University most students live on their own for the first time, and with a reduced budget. Students skip meals, eat snacks high in sugar, fat, and salt, and rely on fast food.
Two of our performance specifications were to increase both the students’ nutritional knowledge and their daily consumption of fruits.
Based on the findings from focus groups and interviews with students we designed and evaluated 3 poster prototypes.