Reducing traffic injuries

Working in close collaboration with traffic safety experts from the Alberta Motor Association, the Royal Canadian Mounted Police, the Department of Health, the Department of Transportation, and other relevant organizations, Frascara was active for 15 years in the planning of traffic safety campaigns in Alberta, and in the promotion and development of a traffic safety culture in the province. The work involved dialogue with art directors, copywriters and sponsors, as well as the development of research projects and conference organization. The campaign resulted in a reduction of 19% of casualties in Alberta roads